Twitter users make headlines as tweets 'turn everyone into reporters'
Twitter has transformed the media industry and turned ordinary members of the public into reporters, one of the social networking site's top bosses told a conference in the UAE capital on Wednesday.
Speaking at the Abu Dhabi Media Summit, Shailesh Rao, Twitter’s vice president in Asia Pacific, Latin America and emerging markets, said: “Traditionally, it was through mainstream media that people received information. Today it’s different and it seems like everyone is doing it. Tweets, or visualisation through tweets, inform people about what is happening.
“Everyone with a computer, smartphone or any other gadget can send tweets and pictures of what is going on across the globe.”
- Twitter has transformed the media industry and turned ordinary members of the public into reporters according to one of the social network's bosses
The social networking expert was giving a speech on how conversation media and Twitter play a major role in disseminating information.
“Twitter users have the power to dictate what stories spread through discussion, retweets and favourites,” he said adding that the reader is no longer a passive recipient of news but also participates in reporting or pursuing news deemed to be of interest. Mainstream media such as 7DAYS, according to Rao, can also use Twitter as a powerful tool to draw audiences to their news websites, using a tweet that includes links to stories with greater depth than a 140-character tweet could ever offer.
He noted that it is necessary for traditional media outlets to pay fresh attention to what content is successful, as well as providing new ways of measuring success to compete in the digital era.
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